The Halo Effect: Why Confidence Gets Promoted and Effectiveness Gets Overlooked (and how to fix it)

You’ve seen it happen before, I’m sure.

Someone walks into the room, shoulders back, voice steady and loud, speaking in decisive statements. Within minutes, the room leans in. People nod. Assumptions are made:

They must know what they’re talking about.
They’ve done the work.
They’re leadership material.

No one has checked the facts yet.

That invisible glow around them? That’s called the halo effect…